Friday, November 23, 2012

Experience the First Ever Leicester Square Take Over with Rise of the Guardians’ Magical Funland!


To celebrate the release of DreamWorks Animations newest film, ‘Rise of the Guardians’, a Magical Funland has been built in Leicester Square for families to enjoy in the run up to the festive season, in association with Paramount Pictures UK and Westminster Council.

The initiative, which is a first for the Square, will be officially opened by the film’s stars, Chris Pine (who voices Jack Frost) and Isla Fisher (who voices Tooth), at the UK premiere on the 15th November. Following this the site will be open daily for the next month, from 12.00 to 6.00pm and people from all over London are encouraged to go down and get involved in all the fun activities!

Ya-Lin Chen, Head of Promotions at Paramount Pictures UK, is excited about stepping into new territory: “I am thrilled that we’ve been able to do something different for this amazing release. Not only does it really reflect the magical nature of the film, but it’s something fun and different for families to do on a day out in the West End.”

Cllr Robert Davis, deputy leader of Westminster City Council, said: “With its unique cinematic history and entertainment heritage, Leicester Square remains the go to leisure destination in the capital and this has been underlined by the council’s recent £15m revamp completed in the summer. We are delighted to see the space being used for family fun and look forward to seeing thousands of visitors visit the new square in the run up to Christmas.”

Magical Funland activities will include the Bunnymund Maze, the Jack Frost Ice Slide, the Tooth Fairy Bungee, the Sand Sculpture and Santa Letter activities.

For more information on the Magical Fun Land, visit (www.paramountpictures.co.uk/leicestersquare), or go down and see for yourself! The site will be open from November 16th until December 9th, from 12.00 – 6.00pm daily.

Watch an exclusive clip from ‘Rise of the Guardians’






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